Grace Bortolazzo
Teho Tights.png


Teho Tights.png
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Client: Teho + Joy
Service: Branding Design, Pattern Design
Year: 2017

An exercise brand like no other, TEHO + JOY is designed for the everyday athlete, the new mum, the go-getter and the hard worker. So it was important that the brand identity matched. Not only did this job involved creating a unique and intensely strong logo for the brand, it also required designing the ultimate patterns that would speak to the strength and joy one feels when exercising. The patterns created for the brand intently considered the female form, and how such pieces would fit flatteringly for any body type. The design process also involved developing an online platform to feature Teho + Joy’s up-and-coming exercise apparel. It was important to develop a wayfinding system that could withstand the heat of online buyers and new product updates. Check it out now at